Scudamore Racing Ltd takes your privacy seriously. This policy explains what personal information we collect, why we collect it, and how we keep it safe. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Introduction
Scudamore Racing Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at scudamoreracing.co.uk, contact us by phone or email, or use any of our services.
We are registered in England and Wales. Our registered address is Newmarket Road, Lambourn, Berkshire, RG17 8PQ. We act as a data controller in respect of the personal data we process about you.
Please read this policy carefully. By using our website or providing us with your personal information, you confirm that you have read and understood this policy.
2. Information We Collect
We may collect and process the following categories of personal data:
Contact Information: Your name, email address, postal address, and telephone number — collected when you complete a contact form, request a quote, or contact us directly.
Enquiry Details: Information about your requirements, including vehicle type, number of horses, service preferences, and any other details you provide when making an enquiry.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform. This data is collected automatically when you visit our website.
Usage Data: Information about how you use our website, including pages visited, time spent on pages, links clicked, and referring URLs.
Communications: Records of correspondence if you contact us by email, phone, or through our website contact form.
Marketing Preferences: Your preferences regarding receiving marketing communications from us.
3. How We Use Your Information
We use your personal data for the following purposes:
To respond to enquiries: Processing your contact form submissions, quotes, and service requests, and communicating with you in response.
To provide our services: Managing the delivery of services you have purchased or enquired about, including vehicle sales, maintenance, custom builds, and inspections.
To improve our website: Analysing usage data to understand how visitors interact with our website and to make improvements to content, design, and functionality.
To send marketing communications: With your consent, we may send you information about our services, promotions, and industry news. You can opt out at any time.
To comply with legal obligations: Retaining records as required by law, including financial records and contractual documentation.
To protect our business: Detecting and preventing fraud, abuse, or other harmful activity.
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:
Legitimate Interests: Processing your enquiry, responding to communications, and improving our services — where we have a legitimate business interest that does not override your rights.
Contract Performance: Where processing is necessary to fulfil a contract with you, or to take steps prior to entering a contract at your request.
Legal Obligation: Where we are required to process data to comply with a legal obligation.
Consent: Where you have given clear consent, such as subscribing to our newsletter or marketing communications. You may withdraw consent at any time by contacting us or using the unsubscribe option in emails.
5. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:
Service Providers: We may share data with trusted third-party service providers who assist us in operating our business (e.g. IT support, email service providers, analytics). These providers are contractually required to process data only on our instructions and in accordance with this policy.
Finance Partners: If you enquire about or take up a finance arrangement, we may share relevant information with our lending partners, who are separately regulated.
Legal Requirements: We may disclose your information where required by law, court order, or regulatory authority.
Business Transfer: In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new owner, subject to equivalent privacy protections.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
Enquiry and contact records are typically retained for three years from the date of last contact. Customer records relating to completed transactions are retained for seven years for legal and accounting purposes. Marketing preference records are retained until you withdraw consent.
You may request deletion of your personal data at any time, subject to any legal obligations we have to retain it. Please contact us at [email protected] to make a deletion request.
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of Access: You may request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification: You may ask us to correct inaccurate or incomplete data.
Right to Erasure: You may ask us to delete your personal data where there is no compelling reason for us to continue processing it.
Right to Restrict Processing: You may ask us to restrict how we use your data in certain circumstances.
Right to Data Portability: Where processing is based on consent or contract, you may request a machine-readable copy of your data.
Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
8. Cookies
Our website uses cookies and similar tracking technologies to enhance your experience and analyse website usage. For full details of the cookies we use and your choices, please see our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include secure HTTPS connections, access controls, and regular security reviews.
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
10. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your data, please contact us:
Email: [email protected] Post: Data Controller, Scudamore Racing Ltd, Newmarket Road, Lambourn, Berkshire, RG17 8PQ Phone: +44 1234 567 890
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been mishandled.